030 About

Richard Kuchinsky is the Principal, Owner and Directive Creator of The Directive Collective.

With an extensive experience of over 6 years in the footwear industry and a total of almost 600 days in Asia, he has driven the creative design and development process focused on integrated branding and innovation.

Most recently, Richard was Footwear Department Manager for hummel International A/S based in Aarhus Denmark and is credited with developing the Footwear Product DNA Strategy and company-wide “Character” concept. www.hummel.dk

Richard is also the creator of First Pullover, the premiere industry footwear resource blog offering a unique insight and perspective to the design/development process from footwear concept to production.

Richard (and The Directive Collective) are based in Toronto, Canada and work with an international selection of clients, colleagues and suppliers.



Richard Kuchinsky carrying on business as "The Directive Collective" Ontario Business Registration Number 843796590 GST Number 843796590 RT001